Hanoi to Launch “Hanoi Dep Sound” Night Tourism Series 2025
The Hanoi Dep Sound program introduces a series of night tourism activities in Hanoi, aiming to promote distinctive nighttime experiences while enhancing the city’s image as a safe, friendly, and attractive destination. It focuses on developing Cua Nam Ward into a vibrant night tourism hub that blends cultural heritage with modern, creative expressions inspired by Hanoi’s unique nighttime atmosphere.
Key highlights include a night cycling tour, interactive food experiences, live music, book fairs, and creative spaces, offering visitors engaging ways to explore and fall in love with Hanoi after dark.
Overview of “Hanoi Dep Sound” Night Tourism Promotion Program 2025
“Hanoi Dep Sound” Night Tourism
A series of night tourism promotion activities will take place from December 19–21, 2025, at Hanoi Book Street (19/12), Cua Nam Ward. The program is designed to introduce distinctive night tourism products to both domestic and international visitors, while reinforcing Hanoi’s image as a safe, friendly, high-quality, and attractive destination.
A key focus is developing a vibrant night tourism space in Cua Nam Ward—an area rich in cultural, historical, and revolutionary heritage—aimed at creating a new highlight for the city, stimulating tourism-driven economic growth, increasing visitor spending, and extending length of stay.
Inspired by the lyric “Hanoi is so beautiful!” from Nguoi Ha Noi by composer Nguyen Dinh Thi, the theme celebrates the city’s nighttime beauty through sound, music, emotions, and artistic expressions that define Hanoi’s unique character after dark.
Highlights and Visitor Experiences
Highlights and Visitor Experiences
The opening ceremony will be held at 7:30 PM on December 19, featuring a promotional video on Hanoi’s night tourism, the launch of a Hanoi Food Tourism Map, the introduction of a new night cycling tour, and live music performances with diverse instruments.
Throughout the three-day event, visitors can join night cycling tours using the TNGo public bike app, exploring Hanoi through themed routes such as art, heritage, and “love the streets.” Interactive food experiences will be offered via ShopeeFood, including check-in activities, mini-games, and discount vouchers.
Additional attractions include a themed book fair with creative workshops, immersive art and music spaces, festive visual–sound installations, food carts and souvenir stalls, hands-on music interactions, and creative workshops. Together, these activities aim to create a fresh highlight for Hanoi’s night tourism in 2025 and spread the message of Hanoi as a city “to visit and fall in love with.”
A Unique Night Cycling Tour Powered by Technology
Cycling Tour Powered by Technology
On the evening of December 17, the Hanoi Department of Tourism, in collaboration with Vietnam Sustainable Tourism Company (VIETNAM STID) and TNGo, introduced a pilot night cycling tour. This activity is part of a series of events launching Hanoi’s new night tour experience, which will take place from December 19–21 at Hanoi Book Street under the city’s night tourism program.
The tour is operated via the TNGo public bicycle application, allowing visitors to easily access and independently choose their nighttime exploration routes around Hanoi. According to Mr. Phung Quang Thang, Chairman of the Vietnam Green Tourism Association, the night cycling tour is a pioneering experiential tourism product that harmoniously combines urban heritage, eco-friendly physical activity, and digital technology.
A standout feature of the tour is its GPS-based automatic audio guide system, which activates narration as cyclists pass each landmark. Every stop reveals a slice of history and an urban memory, told in a concise, vivid, and emotional way that suits the nighttime atmosphere.
This experience is convenient for domestic visitors and highly accessible for international tourists, thanks to multilingual support, contributing to a more modern, civilized, and sustainable approach to heritage interpretation.
Visitors simply scan a QR code to download the TNGo bike app and the automatic audio guide app, available in five languages, to begin their journey exploring Hanoi by night. The tour is designed with two different routes, catering to the diverse interests and needs of visitors.
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